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The different search engine rankings are based on a number of factors including, but not limited to, page rank, image file name, meta tags, page titles, the number of pages you have, and more. Page rank, in a nutshell, is how high up in the rankings your website will appear when a user types a query in the browser. Image files also have their own ranking factors. These are best described as quality scores.

Content Optimization

How do these factors work? They work because if they were awarded top positions by the search engines, then your website will have very high-quality content that will convert like hotcakes. So, the higher your page ranks are, the better your content will be. You can increase your rankings by optimizing your site for specific keywords. This means that your content needs to be optimized with the use of specific keywords. This is called content optimization or content marketing.

Building Relevant Backlinks

This is where your SEO efforts begin. They start by building relevant backlinks from relevant sites. Backlinks are links that get picked up by search engine spiders. The main reason for picking up a link is that it looks natural and that it is from a site that has an audience interested in the information you have to offer. The more relevant the link is to your site the better it is for your ranking. It will help people from your site to find your link and potentially click-through to your website.

Build Trust

Another important factor in determining rankings is trustworthiness. Search engines are not too fond of dishonest individuals. If you want to achieve good rankings, you need to prove to the search engine’s users that you are trustworthy. Trustworthiness is determined by three factors; the nature of your business, the services and products you offer, and your level of professionalism. All of these factors play a part in determining whether or not the searcher will trust you enough to purchase something from you or not.

Work on Specific Keywords

These three factors can also be influenced by how well you rank for a particular keyword. For example, if your keyword doesn’t have much competition, you may rank higher than someone else for the same keyword. However, if there are lots of other businesses selling the exact same product you may rank lower for that specific keyword. If you rank for high-volume keywords, it simply takes more time to rank in the search engines. You must be patient and work hard to gain a good position for yourself. It can take months before you see results in the SERPs, however, once you do, you’ll be glad you put the effort into getting your site ranked in the top spot.

Inbound Links

There are many ways to boost your website‘s ranking, but none are as effective as using SEO to boost your page rank. This process of using keywords and use keywords to gain inbound links is a key element in search engine optimization. Without it, your web pages would have no chance of gaining any traction on the Internet. However, in order to benefit from this process, it is important that you have as many incoming links pointing to your web pages as possible. SEO is very effective at helping your web pages to achieve this goal.

The post first appeared on Tekrati and is written by niviwatson9

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