6 Tips to Avoid Burnout from Kary Oberbrunner
6 Tips to Avoid Burnout from Kary Oberbrunner
Kary Oberbrunner has found success as an author, coach, speaker, and CEO. Now, he wants to teach others how to ignite their souls and realize their full potential.
With Kary Oberbrunner’s coaching, both people and organizations are able to “clarify who they are, why they’re here, and where they’re going so they can become souls on fire, experience unhackability, and share their message with the world.”
The important thing for Kary Oberbrunner is to create “a tribe of Souls on Fire.” The members of this tribe “view and do life differently because we know our identity, purpose, and direction.”
Basically, Kary Oberbrunner’s tribe understands clearly “WHO we are, WHY we’re here, and WHERE we’re going.” They “believe the glory of God is a person fully alive.”
Kary Oberbrunner and his tribe “show up filled up, experience unhackability, and share our message with the world by serving and storytelling.” They create a space “where clarity attracts.” They “take ownership, accountability, and responsibility” for their lives.
Let Kary Oberbrunner ignite your soul, if you want to become “the most powerful weapon on earth—the human soul on fire.”
As an entrepreneur, Kary Oberbrunner is the CEO of Redeem the Day, Igniting Souls, and Author Academy Elite. He has trained more than 250,000 authors, coaches, speakers, and entrepreneurs. Likewise, he has published 7 books on business, personal growth, success, even fiction.
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Jerome Knyszewski: What do you think makes your company stand out? Can you share a story?
Kary Oberbrunner: I can sum up who we are with the word GPS. Our four core values function as our GPS literally and figuratively. Growth-Minded Grit, Positive Optimism, Show up Filled Up, and Servant Leadership.
Everyone on our team encompasses each of these four values. When I left my day job, there was a huge culture shift in the work I did. I liked my job, but I didn’t love it.
The fact that we needed a two-hour meeting — with 18 people attending — to discuss how we collected the offering blew my mind.
That was two hours any one of us could have spent helping someone in need, but the corporate culture of endless meetings took that opportunity away.
From then on, I decided I wanted to dive into work that offered real value. I’ve never attended a meeting like this again and I never will.
Jerome Knyszewski: Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
- Add costs or risks to your goals.
- Take a pause, step back, and ask yourself, “What’s the cost if I don’t achieve my dream?” Write it down and make it real.Then, when you set your deadline to finish the next task associated with your dream, you understand what consequences you’ll face if you’re not successful.
That raises the stakes and adds a specific cost to your dreams.
- Celebrate the small wins.
- Many people are focused on one big goal: write a bestseller, double their income, start a business, etc. But when we frame it that way, we don’t stop to consider that there are so many smaller successes along the way.When we’re only focused on one big goal, we often feel discouraged by the enormity of it all. By breaking our big goal into many micro-goals we experience progress faster.
Progress leads to celebration which leads to confidence to tackle the next micro goal. This process creates a flywheel effect which leads to more and more momentum.
- Be resilient.
- Another component I recommend is resilience. Time after time, I’ve met with rejections, disappoints, and failures along my way to success.But every time, I told myself it’s not my final resting place. This one tiny failure is not a stop sign. Rather, it’s a sign to keep going, to push forward a little harder to achieve my dream.
Jerome Knyszewski: None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful toward who helped get you to where you are? Can you share a story?
Kary Oberbrunner: Back when I was a pastor — and still to this day — Chet Scott, who I mentioned earlier, was one of my first mentors who helped me see what I couldn’t.
We were having a conversation one day about my desire to leave the church to focus on my career as an author. As I spoke, he listened, then he got real quiet.
Eventually, I asked him point-blank, “What do you think?”
He said one thing to me that really resonated: “You can’t take the ring and stay in the Shire.” Being a Lord of the Rings fan, I knew exactly what this meant, and his words fired me up.
By trying to pursue my career as an author while still working as a pastor, I was trying to go on the journey without committing to actually leaving.
So, shortly after, I took that big, scary step, and I’ve been able to celebrate so much success along the way.
Jerome Knyszewski: Ok thank you for all that. Now let’s shift to the main focus of this interview. The title of this series is “How to take your company from good to great”. Let’s start with defining our terms. How would you define a “good” company, what does that look like? How would you define a “great” company, what does that look like?
Kary Oberbrunner: Good companies generate income, while great companies create income AND impact. When I coach my team or my clients, I try to help them generate at least one of the following three things: impact, influence, and income.
Of course, income is important to visually measure your financial success, but without those other two elements, a company can easily be forgotten and replaced by another leader who isn’t afraid to lead his or her company to greatness.
Money is not a measure of how great one can be — it’s all about the mark they leave on the world once they are gone.
If a company were to evaporate suddenly, how would the community feel about its departure? When an entrepreneur leads with that question, I feel they are on their way to claiming true greatness.
Jerome Knyszewski: What would you advise to a business leader who initially went through years of successive growth, but has now reached a standstill. From your experience do you have any general advice about how to boost growth and “restart their engines”?
Kary Oberbrunner: For me, it’s always been about perspective. In his book, The Obstacle Is the Way, Ryan Holiday writes, “He was inclined to see the opportunity in every disaster.”
That one quote defines my entire perception of what roadblocks and standstills provide for entrepreneurs and businesses.
Once you recognize you’ve come to a wall that’s blocking you from moving forward, that’s the first step toward success.
I tell myself there’s no way I’m turning back from this point as long as my goal is realistic and appropriate. It’s not about arrogance — it’s about confidence that comes from my past experiences.
Because I came out of a dark place in my teenage years, I know I don’t want to slide back into that darkness, and that pushes me forward to tackling each obstacle as it comes at me.
Everyone is capable of this sort of drive once they align their attitudes and perceptions for success.
Jerome Knyszewski: Generating new business, increasing your profits, or at least maintaining your financial stability can be challenging during good times, even more so during turbulent times. Can you share some of the strategies you use to keep forging ahead and not lose growth traction during a difficult economy?
Kary Oberbrunner: Everyone around the world is facing some sort of difficulty because of how much the pandemic of 2020 changed the way we live, work, and do business.
Again, it’s all about perception.
Can you look around at the challenges to find a new, unique way forward, or do you resign yourself to immediate failure by giving up. My company faced challenges in 2020 like most other businesses did.
For years, I ran a successful in-person conference for entrepreneurs, speakers, and authors. When the pandemic first broke out, I was faced with either canceling the upcoming conference entirely or pivoting the kind of experience we could create in the circumstances.
I didn’t want to risk letting down my tribe if the hotel forced us to cancel last minute, so I turned it into an “experiential conference.” And it became much more successful than we ever dreamed it could be.
We found a software platform that allowed us to give attendees a similar experience as an in-person conference, and for some people, they felt they were even able to connect more with that online experiential event than they had at the in-person conferences.
It was such a success that we decided to continue hosting smaller events throughout the year. It created more income for the business, and we were able to impact much more people around the world.
When difficulty presented itself, we put our creative minds together, and we pivoted out of necessity. It’s helped our business evolve for the better ever since.
Jerome Knyszewski: In your experience, which aspect of running a company tends to be most underestimated? Can you explain or give an example?
Kary Oberbrunner: The most underestimated aspect of running a company is leading people well. Products, programs, and processes can be controlled. People can’t be. Leading is an art and a skill. It’s head and heart.
Jerome Knyszewski: Great customer service and great customer experience are essential to build a beloved brand and essential to be successful in general. In your experience what are a few of the most important things a business leader should know in order to create a Wow! Customer Experience?
Kary Oberbrunner: Here is a quick lesson I learned about business and the customer experience: it is much more expensive to acquire a new customer than it is to serve the ones you already have.
So, I think it’s important to open up a genuine line of communication to build that relationship and strengthen it for as long as they are with the business.
I have one guiding principle when it comes to dealing with the customer experience: listen slow and fix fast.
More often than not, your customers simply want someone to truly hear them, whether there’s a fix for their problem or not.
When you listen fast, your customer can tell, and they won’t feel heard, validated, or valued. But it doesn’t end there because you have to take the most immediate action to solve the problem.
Listen slow — fix fast. When you fix fast, this instills much more confidence in your customer that you listened to them thoroughly, and you are committed to continuing the relationship.
Jerome Knyszewski: What are your thoughts about how a company should be engaged on Social Media? For example, the advisory firm EisnerAmper conducted 6 yearly surveys of United States corporate boards, and directors reported that one of their most pressing concerns was reputational risk as a result of social media. Do you share this concern? We’d love to hear your thoughts about this.
Kary Oberbrunner: My approach to social media has always been to give. I deliver real, life-changing content, I give away merchandise and opportunities, and I focus on others by sharing the stage with them.
Over the years, my tribe has come to understand that when I show up, I come ready to serve and pour out value wherever and whenever I can.
When you shine the light on others and how you can help them, your reputation is rarely at risk for negative attention. If you put your values on display for the world to see, your social media presence retains that same integrity.
Jerome Knyszewski: What are the most common mistakes you have seen CEOs & founders make when they start a business? What can be done to avoid those errors?
Kary Oberbrunner: I see many CEOs and founders focusing on growing their client base rather than serving their existing clients. Don’t focus on what you don’t have. Instead, invest time and energy taking care of your current clients. In the process, your client base will grow.
Jerome Knyszewski: Thank you for all of that. We are nearly done. You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.
Kary Oberbrunner: Carl Jung once stated, “The greatest burden a child must bear is the unlived life of its parents.”
Imagine what the world — and the generations to follow — would look like if we started living on purpose.
This is the same principle that originally started me on the road to success when I first left my day job and became an entrepreneur.
I think we deserve to live in a world where our dreams matter enough for us to take action, inspiring our children and our community in the process.
Jerome Knyszewski: How can our readers further follow you online?
Kary Oberbrunner: They can find my latest book at UnhackableBook.com or keep up with all we’re doing at KaryOberbrunner.com
Jerome Knyszewski: This was very inspiring. Thank you so much for the time you spent with this!
The post 6 Tips to Avoid Burnout from Kary Oberbrunner first appeared on Tekrati and is written by Michael