Affirm Stock Soared on Target Partnership. It’s Not the Good News the Market Thinks It Is.

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Affirm Holdings (ticker: AFRM) stock climbed for a second consecutive day Thursday after Target (TGT) said it was joining with the ‘buy now, pay later’ (BNPL) provider ahead of the holiday season.

The company’s stock rose 20% on Wednesday, as the big-box retailer announced new payment options for consumers through partnerships with Affirm and its smaller peer Sezzle (SZL.Australia). Affirm shares were close to 3% higher in Thursday morning trading.


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