Amazon announces that it will add men’s fashion to its Personal Shopper feature that costs $4.99 a month.
Amazon previously introduced its Personal Shopper by Prime Wardrobe for women’s clothing last year. Now, the e-commerce giant brings the service to men’s clothing with new brands from inside and outside Amazon.
Personal Shopper, Now for Men Also
Prime members would now be able to get menswear in Amazon’s Personal Shopper service. The feature serves as a part of its Prime Wardrobe program.
Basically, with a monthly subscription of $4.99 per month, customers will have the chance to try out up to eight pieces of clothing in the comfort of their own homes. Amazon will send to Prime members the clothes they would prefer. Moreover, customers will only have to pay for the ones they want to keep.
This year, Amazon adds men’s clothing to the service with over a thousand brands. New fashion brands for the guys include Levi’s, Lacoste, Adidas, Scotch & Soda, and Carhartt, Business Insider reports. Additionally, Amazon’s own in-house labels will also join the lineup.
Expanding the Service
Last year, Amazon introduced the Personal Shopper service, but only offering clothing for ladies. Since then, hundreds of thousands of customers have signed up for the service, a company spokesperson said. Moreover, Amazon has also sold over a billion of fashion items from mobile orders last year. But monthly users of the personal shopping service only amount to tens of thousands, Amazon said.
And with the pandemic, online transactions became more attractive to shoppers. The health crisis, while it had hurt many businesses, buoyed sales from online retailers, including the e-commerce behemoth.
Currently, only Amazon mobile app Prime members in the US can take advantage of the personal shopping experience feature. More perks include free shipping of to-be-returned items.
Personal Shopping Market
Amazon’s Personal Shopper directly competes with a similar business called Stitch Fix. Stitch Fix also operates almost the same way as Amazon’s personal shopping service.
The expanded personal shopper service puts Amazon in direct competition with Stitch Fix, a clothing subscription company with a similar buy-what-you-like model. https://t.co/FfL57if8Rc
— CNN Business (@CNNBusiness) September 29, 2020
Also, Stich Fix charges its customers with a $20 fee, then credited towards any items customers will buy. Moreover, the clothing subscription company claimed that its active client base grew to 3.5 million.
Recently, customers favored activewear as they seek for comfort and function. Possibly, it led to Amazon supplementing its personal shopping subscription with men’s clothing.
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