Kelley Higney founded the business Bug Bite Thing in 2017 together with her mother, Ellen McAlister. Why did she begin the company? She wanted to relieve her daughter’s struggling with consistent mosquito bites, and she found that the basic creams and solutions didn’t work as she liked. When she found a suction tool that draws out insect saliva from your skin, she chose to take the tool to market.
With Bug Bite Thing, Kelley Higney has launched a chemical-free and kid-friendly insect bite relief tool on the market. Currently, the tool has ended up being the # 1 very popular insect bite relief item on Amazon, and is likewise offered from thousands of sellers throughout the United States.
Through her business, Kelley Higney has actually also been spreading out awareness about the chemicals present in items that are authorized for kids. She stated she was “baffled to see” all the uncontrolled items that kids use daily. Since then, she has utilized social media to encourage consumers to go the chemical-free path when treating their children’s insect bites, utilizing the hashtag “#SavedByBugBiteThing.”
Given That 2019, Kelley Higney has actually seen Bug Bite Thing grow at an incredible rate.
For the future, Kelley Higney states she wishes to increase the brand acknowledgment of Bug Bite Thing by teaching more clients in the United States about the product. She is also taking actions to take the brand worldwide.
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Jerome Knyszewski: What do you think makes your company stand out? Can you share a story?
Bug Bite Thing is unlike all other insect bite relief items on the market. While most insect bite relief products are a topical cream or spray and consist of chemicals, Bug Bite Thing only uses suction and is completely chemical-free.
Likewise, Bug Bite Thing is a family-owned organization.
Jerome Knyszewski: Which suggestions would you recommend to your associates in your market to assist them to thrive and not “stress out”?
I would recommend investing a long time outdoors every day. There are a great deal of benefits of being outdoors such as breathing fresh air and getting exercise. It is likewise an opportunity to disconnect from examining your email and the news. Make the effort to enjoy nature, even if it is simply five minutes to sit silently or go for a walk and take pleasure in listening to music. I am likewise an advocate of music treatment. Music has actually been proven to decrease tension, motivate relaxation, improve brain function and total quality of life.
Kelley Higney: None of us are able to achieve success without some assistance along the method.
My mother. She has taught me whatever I learn about business and I have actually worked with her my whole career. I began dealing with our family organization, A.C. Kerman, right out of college. I worked for the business for 15 years. I left when I started Bug Bite Thing. The company went from being just an idea to ending up being a successful business because my mom encouraged me through the whole procedure. I was able to count on her 35 years of experience working with manufacturers to assist me every step of the way. I might not envision being on this journey without her.
Jerome Knyszewski: Ok thank you for all that. Can you share a couple of examples of various ideas that eCommerce companies are executing to adapt to the new realities created by the Pandemic?
Kelley Higney: Lots of eCommerce organizations are adjusting by adding pandemic fundamentals to their product offering, including masks and hand sanitizer.
Another example of how a business has actually had the ability to adjust is by rotating their organization. The Shark Tank business, SubSafe, created a new eCommerce service because of social distancing procedures, Social Band Bands. They are bands that you wear on your wrist to interact your social distancing preferences. There are green, yellow and red. I personally believe it’s a genius concept and we are all using them in the office.
Jerome Knyszewski: Amazon, and even Walmart are going to exert pressure on all of retail for the foreseeable future.
Kelley Higney: I would concentrate on producing a product that adds worth to individuals’s lives. Also, focus heavily on your brand name experience and creating brand name commitment and trust by offering a quality client service experience. I know I discussed it earlier, but I offer a 100% money-back assurance which offers the customer self-confidence to attempt the product and gets rid of any threat. It interacts our dedication to customer complete satisfaction.
I would also encourage brands to utilize social media as a platform to connect with their clients and address any specific problems.
Jerome Knyszewski: What are the most typical errors you have seen CEOs & & founders make when they begin an eCommerce organization? What can be done to avoid those mistakes?
Kelley Higney: First, it is vital that you have a brand protection program in place. This offers you control of your pricing and makes sure consistency within the market. We heavily vetted all of our wholesale partners from the beginning to ensure we were partnering with the best individuals. Second, develop a demand. Educate customers about your item, show its value and effectiveness and your eCommerce organization will begin to grow. In the beginning, sellers informed me ‘no’ over and over again. I focused on producing a demand for the Bug Bite Thing, specifically on social networks and this captured the attention of sellers who started to approach me.
Jerome Knyszewski: In your experience, which element of running an eCommerce brand tends to be most ignored? Can you describe or give an example?
Kelley Higney: Affiliate Marketing is a crucial element of developing a brand.
In your experience what are a few things a brand should do to correctly and effectively respond to poor evaluations? How about other unreasonable things said online about a brand name?
Kelley Higney: Reach out to the customer straight. On social media, we reply straight to the consumer and deal individualized fixing suggestions. Ultimately, we want everybody looking for relief to use the product successfully and end up being a long-lasting customer. I have always said that pleased customers are your brand’s greatest cheerleaders. When somebody posts a negative evaluation online, pleased customers will frequently react to that individual’s feedback directly and discuss why they enjoy the brand name.
Jerome Knyszewski: You are a person of great impact.
Kelley Higney: Encourage moms and dads to take a look at the products they are utilizing on their kids and discuss how many cosmetic and personal care items on the market in the U.S. contain chemicals that are prohibited in other countries.
Jerome Knyszewski: How can our readers even more follow you online?
Kelley Higney: You can follow me on Facebook, Instagram and Twitter. You can likewise discover me on LinkedIn and my individual Twitter. And they can register for Bug Bite Thing’s blog
Jerome Knyszewski: This was really motivating. Thank you a lot for the time you invested with this!
The post Meet Kelley Higney, Creator and CEO of Bug Bite Thing appeared initially on Tekrati.