Roku Is Rising After Getting an Upgrade. It’s an ‘Attractive Entry Point.’

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Shares of Roku were rising Thursday after one analyst raised his rating and price target on the stock, saying the streaming media player will continue to benefit from the “rapid pace” of growth in the connected television advertising marketplace. 

Michael Morris, an analyst at Guggenheim, lifted his rating on Roku (ticker: ROKU) to Buy from Neutral with a price target of $395. Roku shares were up almost 3% Thursday to $333.62.


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