Although not often seen as important as other facets of marketing, web marketing is one of the easiest ways to increase brand recognition and acquire new customers.
The average website conversion rate is around 2.35%. However, top companies are performing at least two or three times better than that by emphasizing how they present themselves to their customers online.
Think of it this way, if you get 10,000 visitors to your website every month, according to the average statistics, only 235 of those visitors will become subscribers. But, if you strive for a little bit more beyond that, you can expect to convert up to 400-600 visitors every month into a subscriber base that will only continue to grow and grow along with your brand’s credibility.
If you want to learn how to turn site visitors into subscribers today, continue reading!
1. Engage with Quality Content
No one should know your audience better than you. That’s the first thing you need to remember. As that’s what you’ll need in order to create engaging content that visitors to your website will actually want to engage with.
There are countless ways to do this. Not the least of which is just creating quality content meant to inform and educate (rather than just to draw the eye.) There are also countless tools that can help you get to that point. Like Maropost’s Acquisition Builder, which is just one tool that Maropost (a marketing automation service provider) offers to allow you to ‘effortlessly convert anonymous site visitors into contacts and customers.
2. Speed Up Your Site!
Website performance is one thing that marketers tend to put off for a later date in favor of unnecessarily fancy dashboards and landing pages. Those are important too of course, but the first thing you need to do is make sure that your visitors actually get to see it!
It’s been proven by Strange Loop that even a 1-second delay can cost you 7% of your sales! At least half of online shoppers even claim that they’ll purposefully abandon a purchase if the website proves to be too slow. So, pay attention to the experience that you’re providing your customers! They deserve the best and won’t settle for anything less.
3. Hook Them in With the Right CTA
CTA, otherwise known as, Call-to-Action, is the entry-point, so to speak. It’s either the only thing stopping the visitor from joining your email list, or it can be the thing that persuades them once and for all.
In order to get it just right, you’ll need to really consider what your audience wants from your brand. Do you know it? If so, then you’re on the right path! Just remember, the right CTA doesn’t have to be fancy or overly complicated, it just has to be right for your audience.
4. Set Up a Solid Landing Page
In the same vein as the previous tip, when creating a landing page for your visitors, do so with their burning questions in mind. What do they want from your brand? What solutions can you offer to them to answer their questions or solve their problems?
Prove your value to your visitors and aim high. With the right CTA and a solid landing page to capture information, you’re well on your way to joining the top 10% of brands that see website conversion rates higher than the global average!
5. Entice with a Couple of Marketing Offers
This is a tactic a lot of smaller brands and entrepreneurs are using to turn their site visitors into subscribers. And it’s rather simple actually.
It once again depends on you proving your value to the visitor. This time, by giving them the information that they’re looking for in the form of free e-books, guides, video tutorials, webinars, coupons, and so much more.
Doing this will, once again, build up your credibility and make it more likely for a visitor to subscribe to your email list and, later, purchase more of your products and services!
Conclusion: Turning Site Visitors into Subscribers
It’s easy enough to turn site visitors into subscribers if you have the right data and the right tools for the job! If you’re feeling uncertain about your prospects, however, I highly recommend that you check out marketing automation tools like Maropost to simplify your marketing processes and allow you to reach out to new prospects that much sooner!
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